How to Market your small business in Kenya on a small budget

When starting or running a small business in Kenya, one of the major challenges that youth entrepreneurs face is marketing their products and services.

And we all know that marketing is an essential part of a small business because if you can’t market your product or service then nobody will know you are selling it and therefore sales are not possible.Image

That is one of the challenges that I had to face, and still face, when starting a home-based online bakery, how to market my business (and with a small budget no less). So I will share some tips I have learned on marketing a small business in Kenya and I hope that it will help you in marketing your small business as well.

  1. Inbound Marketing

    A basic and very easy explanation for inbound marketing is measurable permission based marketing, it’s mainly done online. There are different ways of inbound marketing such as:

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    Get a Facebook Page

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    Get a Twitter account

    Social Media: Using social media pages to share information and show case your products. Pages such as; Twitter, Pinterest & Facebook.

  • Blog: Blogging is also another way of sharing information with your followers. This will help your potential customer gain more information on your products and might become an actual future customer. You can use blogging platforms such as this one – wordpress or blogspot.

  • Website: It’s also necessary to get a website to display your products and services, state prices, pictures and descriptions. It’s a great place for your customers to get a picture of what your business offers, like an online store.

  • Online Ads: You can also use online paid ads to promote your products and services. You can use Facebook Ads or Google Ads to sell or promote your business products.

  • E-mail: Another form of inbound marketing is e-mail marketing. You can get people from your website to sign up to get e-mail newsletters weekly or monthly from your business. You can use this platform to inform them of any new products and services you offer, any information on events or other updates.

  1. Outbound Marketing

    Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience.

Outbound marketing examples: Tradeshows, TV commercials, radio commercials, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.). Outbound marketing is harder to track and less profitable than inbound marketing

  • Brochures/ Catalogues: You can design (or have someone design for you) and print brochures that have products, descriptions, prices and your business contacts. You can then distribute them to your friends, family members and any other prospective customers.

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    Get some professional business cards

    Business Cards: It is good to have business cards with you at all times for networking purposes or for potential customers. Make sure the business card has your business name, your name, contacts such as mobile phone number, e-mail, website and social media pages.

  1. Word of Mouth

    Another budget-friendly way of spreading the word about your business is word of mouth – literally. Just spreading the word about your business to people around you, your friends and family members, so they tell their friends, who tell their friends and families…and so on, you get where I’m going with this ^_^. You can tell people in your church, local groups, hang-outs or even your local pub etc.

  2. Trade Fairs/ Field Days

    You can get stands, paid or free depending on your industry, in business and/or industry trade fairs and in Agri-business; field days are a good place to display your products. Make sure you have brochures and business cards as well as products on display with labels to properly market your products and describe your services to potential customers. Just make sure you keep track of trade fairs being hosted in your area monthly to be well prepared.

  3. SWAG

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    Get T-shirts with your logo, business name & website

    This is a popular name for branding items with your business name such as: T-shirts, mugs, jackets, gift bags, hats/visors, pens, bags, umbrellas etc. You can give this to your customers, and you can also wear them yourself to promote your business. This however would be advisable to a business with a medium budget or if you can be able to do so at an economical price and if you ascertain that your business can handle the cost.

  4. Partner with another business 

    If possible, you can partner with another small business that offers a product or service that works with your product or service, or a business in your industry. An example would be a bakery owner partnering with a jam or peanut butter business owner. They can agree to promote each other’s businesses while selling to their customers.

These are just a few ways of marketing your small business on a small budget, I hope they are helpful to you and your small budget.

If you have any other suggestions on marketing your small business please feel free to share ^_^

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