Interview with Pauline Twala of Affordable Eats, Kisumu

I’ve recently been meeting great people and also connecting with amazing people online. I’ve decided to start a segment where I’ll be sharing some interviews with inspiring entrepreneurs who have built a successful business or are in the process of doing so. I will have them share their insight on what they do and a bit of entrepreneurial advice for all of us start up entrepreneurs out there.

Pauline Twala of Affordable Eats

Pauline Twala of Affordable Eats

I recently connected online with an amazing lady (we bakers gravitate towards each other ^_^) called Pauline Twala; she’s the owner of Affordable Eats – Kisumu’s Boutique Catering. Affordable Eats is a catering business that serves events as well as a bakery that makes cakes for occasions and weddings. Pauline is also a baking instructor who teaches students how to bake and decorate amazing cake creations in Kisumu. Pauline is not originally a pastry chef or culinary artist; she has a background of political science and public administration. She is however a self-taught baker and cake decorator who followed her passion and started her own business about two years ago in Kisumu. To learn more about her story, please click on this link.

Pauline in the Daily Nation - she's the next big thing!

Pauline in the Daily Nation – she’s the next big thing!

Here is our online interview; very insightful responses.

1.) Why did you start a business? Why in this industry?

My passion for baking and cooking developed when I was very young. I remember I was a member of the cooking club back when I was in St.Georges’ Primary School – Nairobi at the age of 9 and I’d always go back home to try out recipes we had learnt. Then life took over I did a degree in Political Science and Public Administration at Moi University. I have worked as a market researcher and an office administrator with a number of organizations but I just couldn’t settle and felt so unfulfilled. After my contract ended with Italian Embassy – development co-operation in December 2011, I thought it was about time I change careers and do something that I enjoyed doing.Initially when I started in 2012, my main focus was outside catering but the demand for catering services tends to fluctuate primarily because catering services reach peak demand for special occasions i.e. wedding and end year corporate parties. I later added the cake section in the same year in response to market demands and after a lot of research. You don’t need an occasion to celebrate cake and it was the best decision I made. I have fallen in love more with cakes as I really love the creative elements of cake designing.

 2.) What’s your niche in your business? What problem do you solve?

A niche is basically “find a hole and fill it” So the hole I fill is creating a cake that tells a story as well as push limits with cake and create things that look so real that someone may have to ask “is that cake”

3.) How do you market your business? Is it effective?

I figured early online the importance of having an online presence and took a DIY approach to build my website as well as a Facebook page to grow the business and drive customer growth and this has greatly opened doors for us not only with clients but with media coverage as well.

 4.) What is your motivation? How do you get inspired?

Cakes make people smile. I get delighted when I make others excited with unbelievable cakes and it keeps me motivated to get better at what am doing.

5.) Favorite inspirational quote?

My favourite quote and one that I also live by is “Never give up” This quote has kept me going. I am where I am right now because I believe in my dreams and I am inspired to make them a reality. God has blessed me with a talent so I will be acting ungrateful if I didn’t use it. So sometimes when things get hard and I want to stop, I remind myself that He would not have given it to me if I could not bear it so “never give up”

6.) What is your morning routine? When do you wake up?

Every day is different and since I’m a “night owl” my mornings do not all begin at the same time. However currently am in between routines, trying to come up with something I could fit in an hour or less that still has all the elements that nourish me on the physical, mental and emotional level.

7.) How do you de-stress? Relieve business stress?

In no apparent order: I take deep breaths, take a walk, listen to my favourite music and sing it out loud, laugh out loud, watch a movie, call a friend or family to vent out if need be

8.) Top 3 favorite websites? and why?

I bookmark any site that has great decorating advice and tutorials as well as forums to connect with others to talk about baking and decorating

9.) Any advice for any youth who have started a business in Kenya & facing challenges?

I would just say this – if you have the desire and inspiration and eagerness then do it and never despair the rest will happen along the way. There are many people out there who will tell you that you can’t. What you’ve got to do is turn around and say ‘Watch me.’”  It is also so important that you have fun and treat it as a joyful experience. Also make sure you have a good support system around you, whether it be a spouse, family or friends.

10.) Your current favorite song?

I have loved still love and will always love “so close I believe” by Hillsong this song is so inspirational and will get me into tears just being amazed at God’s faithfulness.

11.) What’s the best part of your business? Worst/Annoying part?

My highlights: Firstly it’s finding myself through this journey of cakes. Now I can’t imagine my life without Affordable Eats. I live it, talk about it and most times bake and decorate cakes in my dreams. Secondly without a doubt, seeing the smiles on my client’s face, the feeling of satisfaction and accomplishment. When they take the time to write feedback and say thank you for the inspiration or for a great cake. That for me is the most rewarding feeling. The same applies to my students whom I teach cake baking and decorating it’s so nice to see a student’s face when they realize they can and giving them skills at a shot at making it a career…Lastly I have made so many virtual friends through Affordable Eats although I’ve never met them in real life, I do consider them friends, bound by a common interest. It’s Amazing the kind of support I have received from fellow “cakers”! Who knew cake could do that?!

For challenges: Firstly there’s no universal cake language – you can refrigerate fondant covered cake/you cannot refrigerate fondant covered cake, fondant should be used up immediately it’s made/fondant should rest at least 8 hours or overnight before use, you should use straws to dowel/only use wooden dowels………….it’s a long list of this is the way/that is not the way. Secondly the time investment can be pretty tough and I mean REALLY TOUGH. Most of the cakes take 20 to 30 hours each.  I’ve had some that took more than 50 hours and all this in between meeting clients, making deliveries, book keeping, social media marketing and advertising, answering calls and emails, classes etc. It’s physically demanding. Cake decorators are really a special breed – to make cakes we can stay up until wee hours of the morning and then still manage to function during the day, as if we were sleeping well all night long.

12.) Who are your key influences/ role models?

You can learn so many things from so many people around you but my favourite role model has to be my late mother. No word can encompass her but she was simply the best

13.) Five words that describe you?

Determined, Fighter,Spontaneous,Generous,Reliable

14.) How do you deal with financial crisis in your business? or any other crisis?

By taking actions that will cut on spending as much as possible and focusing on increasing cash flow or generating more income and saving that income even if it means extra hours.

Amazing cake by Affordable Eats.

Amazing cake by Affordable Eats.

Great interview! Amazing Kenyan female entrepreneur to watch out for, I wish her all the best!

Make sure you check out her business website as well as her Facebook page for Affordable Eats – Kisumu’s Boutique Catering. If you’re in Kisumu please order some cake for any occasion as well as catering services ^_^