If you are a small business owner who uses inbound marketing in their marketing strategy, you know how important it is to have a business blog. However; at the same time, it can be hard to post on the blog consistently. As a start up entrepreneur, you may have so many responsibilities that you may neglect some important tasks such as blogging.
I used to feel overwhelmed with the amount of tasks I had to accomplish, especially since I write for two blogs. At one point, one blog was suffering since I could only manage to post for one blog and then I would find that I don’t have enough time to post on the other one. I realized that I had to find ways of posting on both blogs consistently and effectively or decide to shut one down and concentrate on the one I could manage. Since I didn’t want to give up any of them (I love sharing information about baking on my Bakery blog and I love sharing about business as well ^_^), I decided to find ways to solve my problem. I want to share four ways that I guarantee have helped me manage to post consistently on my blogs and still manage to run a small bakery business as well. I hope they help you out as well.
1. Create a content calendar for your blog every month
The same way you create a calendar of daily and monthly tasks to complete in your business or personal life; you can apply the same for all your social media and blogging activities. This is also very effective since you get a big picture of your blog posts for the month and therefore; you are able to create goals for the month for your inbound marketing strategies, come up with topics for your blog for the month and prepare to write them. I have found it’s best to create your monthly content calendar a week before the beginning of the month you’re planning for. Allocate at least two hours of your time to sit down and plan your blog. State your goals for the upcoming month for both social media pages and the blog, and then brainstorm on the post topics you will be writing about. Take it another step further, write bulletin points for your topics, and come up with a suitable headline for your blog post. Using your calendar, schedule the days when you’ll post each of the posts – at least twice a week or more. If you have extra time (or you can allocate another two hours the next day), write your blog posts out, ready for posting. At least get enough posts for two weeks ready to go, so that you’re always ahead of the game.
2. Create reminders on your phone calendar or daily planner about the blog posts
You might have your calendar well planned and even written out, but you’ll find that maybe you got busy and forgot to post on your blog. Since entrepreneurs can have very hectic days, it’s best to schedule alarms that will remind you to post the blog on a specific day and time. If you’re often online at specific times daily, like during the morning hours (maybe between 5 a.m. to 10 a.m.), make sure you schedule a reminder for that time so as not to forget. That way, you’ll just take five minutes to post on your blog and move on to other tasks. I have found it quite effective to set reminders, they work.
3. Choose one person to hold you accountable
You may plan your calendar and posts very well, but find that you are so busy that you’re not able to post on your business blog. You might even postpone your posts every time telling yourself that you’re too tired, you’ll post tomorrow – tomorrow never actually comes. I know how it feels like; trust me I’ve been there. I found that when I asked someone to hold me accountable, I was making sure to post weekly without fail. The person who holds me accountable is my sister (even to this day), she’s my business partner and she blogs as well; therefore I found that she was up to the task. If a week goes by and she doesn’t see more than one post on a blog, she asks me what’s happening. You should make sure you do the same; find one person who you either work with, or live with; maybe your significant other or any family member who fits the bill. This will motivate you to post weekly for sure.
4. Make sure you write down monthly marketing goals to achieve for your business
If you don’t do this for your business, you should start doing it. Some entrepreneurs write down monthly goals they want to achieve for their businesses in respect to sales or income. You should also write down marketing goals, they are just as important. This is because effective marketing leads to sales in your business, therefore; if you make effective marketing goals and achieve them, your sales will increase. It also comes in handy if you don’t achieve your monthly goals since you will be able to sit down and find out where the problem lies and solve it before it grows into a crisis. This is one way to prevent closing your business if it’s suffering and finding a way out or a solution. I can personally attest to this method having almost closed my business, but I re-strategized and found a solution before having to close my bakery. When you have clear marketing goals every month, you realize that you have to post on your blog and social media pages to assist you in reaching your sales goals. Therefore, when you see your reminder to post on your blog, you are more likely to do it since it ties to your sales goals and with that, achieving success.
Those are a few effective ways that I’ve found to assist me in posting on my blog consistently. Do you have any other ways you would like to share?
Please feel free to do so below.
Remember keep on the hustle, keep grinding and you’ll get there for sure ^_^