Blog of the month for August 2014

Hi y’all didn’t want to forget to do this ^_^

My blog of the month for August is The Blogger Babes. This is an association of women who offer very helpful tips on fashion, style, food, beauty and lifestyle bloggers to blog better. They have great tips on content marketing and their blog is a constant stream of posts designed to help you improve your blog in various ways.

Bloggerbabes.com

Bloggerbabes.com

I specifically like this blog because it shows that a group of positive female entrepreneurs can get together to create something helpful and inspirational. The blog is also very well designed which is also a major plus.

If you want helpful tips on your personal or business blog, this is a great resourceful site to visit for sure.

Make sure you check them out!

Have a great September ahead ^_^

 

4 Reasons You Should Attend the Storymoja Hay Festival If You Live In Nairobi

The Storymoja Hay Festival is drawing near; it runs from September 17th to 21st. You may be asking yourself;
‘What’s the big deal?’, ‘Why Should I Attend It?’, ‘Isn’t it just another Festival in Nairobi anyway?’
Well, I’m here to answer all those questions. You may think that if you don’t write fiction or work in that industry, you have no business attending the festival. I’m here to tell you that it should be on the top of your to do list in September, especially if you live in Nairobi – you have no excuse. I’ll share just a few reasons why you should attend and why you won’t regret doing so.

1. It’s a vibrant gathering of the greatest minds in Kenya and beyond – celebrating ideas and culture.
If you have read books, you know the power that they hold within them. They inspire our imagination, creativity, dreams and aspirations. The authors who pen those great books are the ones who awaken these emotions within us that drive us to either; be better individuals, want a better life or to imagine and create great things. Imagine if you were told that a collection of those authors are going to be meeting somewhere where they will speak and interact with you- for five days? Wouldn’t you want to join that conversation? Well, that’s what Storymoja Hay Festival is about. Bringing together great Kenyan and other African writers together to speak about their ideas and discuss culture with you. Even Nobel Laureate Professor Wole Soyinka will be there! Now I bet you want to just get that ticket and start counting down the days.

Prof. Wole Soyinka (Courtesy: Storymoja)

Prof. Wole Soyinka (Courtesy: Storymoja)

2. It’s a great way for any aspiring fiction writer to gain knowledge and confidence.
Are you a writer? Have you been writing in journals or notebooks, short fiction stories for as long as you can remember? Maybe you never thought it would amount to anything, but you still find that to this day you still write. Well, you have to definitely go to the Festival. If you’re not sure how to get started on writing and need inspiration; Storymoja Hay Festival will help with that. Not only do you get to meet great authors who will share their experiences; you can sign up for a Storymoja Festival Masterclass where you will have a three hour session with a great thought leader who will lead a session about a topic such as ‘Fiction for Beginners’. The great thing is that it’s not a class where you are lectured; you actually get to have a discussion – session leader and participants. That ensures that all your questions will be answered and it will encourage your creativity to the utmost. So make sure you sign up for one of those Masterclasses to ensure you make the most of the Festival and I’m sure you’ll be writing to your audience in no time!

3. It’s a great opportunity for entrepreneurs to gain more insight on writing for business
Are you an entrepreneur? I bet you’re thinking; ‘What? How’s that going to help me in my business?’ Well, as an entrepreneur myself, I’m here to tell you that it’s a must attend for any entrepreneur in Kenya who uses inbound marketing in their business. Inbound is content marketing and involves a lot of writing; this is done in order to attract and engage your customers. What better way to learn more about writing than from a professional writer? If you can make the time, you can even sign up for a Storymoja Masterclass that discusses Guerrilla Marketing or one about Blogging – perfect for you if you have a business blog. I know I’m definitely signing up to know more about marketing – anything to take my business writing to the next level. So make sure you get your advanced ticket and mark those dates on your calendars entrepreneurs! Not convinced yet? Hmmm…I know just the thing.

Get more insight as a blogger for business

Get more insight as a blogger for business

4. Entertainment galore and celebrities you definitely want to see.
There will be entertainment too – Sauti Sol will be there (I know you’re very impressed ^_^). There will be poets, for the poetry lovers, such as Clifton Gachagua. Jeff Koinange will be there; it’s always interesting to hear what he has to say- as an author, journalist and an entrepreneur as well. Writer, satirist and humorist Oyunga Pala will be there; I know you’ve seen his articles in the newspapers. All kinds of artistic individuals from other genres will be there as well such as award-winning photographer Boniface Mwangi whose powerful photos have touched many; not only in Kenya but internationally as well. It will definitely be worth it to attend the Storymoja Hay Festival.

Sauti Sol Band will be there

Sauti Sol Band will be there

It’s going to be held in an easy access location – the Nairobi National Museum and it runs for five days so you can schedule time well and make it there for at least one of those days. It’s also a great activity to plan for one day on that weekend in which you can go with your friends, colleagues, family (great for kids as well) or just visit by yourself. I know that you are very convinced right now and that is why you will head over to the website and click to buy tickets. You will enjoy a free pre-registered Masterclass if you do so right away.

See you there ^_^

This post was published originally on the Storymoja Hay Festival Blog.

5 Important Reasons Your Business Start Up Needs A Blog

As part of your inbound marketing strategy, it’s very important to have a business blog. A blog enables you to provide helpful information to your target audience and therefore, attract them to your brand or business. A lot of small businesses in Kenya have social media pages, some even have websites but have not started business blogs – they have the opinion that they don’t necessarily require a business blog. Some business owners are not sure what to discuss in their blogs; therefore, they do not start one. It is important to know that you NEED a blog for your small business, especially if you are online. I have found that it is not only helpful but necessary in my business. I love to share information about baking with people who bake in Kenya so I do enjoy writing in my bakery blog. I have also found that I attract people who want to learn how to bake, especially with charcoal ovens – which we use in our bakery. Since we offer baking classes now, I am able to attract and engage with potential customers who end up signing up to learn how to bake.

A business blog is important

A business blog is important

1. Your target customers these days are mostly informed buyers who search for information before making purchases for products or services
When you want to buy something or learn about a service you would like to hire someone for, what do you do? You most likely ‘Google’ it right? Well, so does everyone else who goes online. It makes logical sense then, that if you want your target market to find you; you should show up on the search results. They should find you in the first two pages when they search for your particular niche or product/service you offer. Therefore; you should create your blog and share information about your particular industry that will attract the kind of customers you are targeting.

Your target customer is already online

Your target customer is already online

2. It’s an effective inbound marketing method of attracting your target customers
As a small business that uses inbound marketing, having a blog is one of the most effective method of attracting your target customers. When done right, blogging can account for fifty percent and above, of your sales – it does for my baking classes. To succeed, ensure you offer helpful content and use effective blogging strategies e.g. keywords.

Blogging is a big part of inbound marketing (Courtesy: hubspot.com)

Blogging is a big part of inbound marketing (Courtesy: hubspot.com)

3. It’s a way of keeping your customers updated on your business events, news or updates in your products or services.
If you have a new service or product you have introduced in your business; blogging about it is a great and effective idea. You can explain the new product or service more to your customers and how it works. This can even attract potential leads, those who have never really purchased but follow your brand or business, to actual purchase a product or service from your small business.

It's a way to update your customers

It’s a way to update your customers

4. Improves your chances of being ‘found’ online by your target audience, especially if you have good, helpful content
A blog is not usually effective the first few months; you have to post constantly and consistently in order for your business blog to be effective. Therefore, the more you post, the more you increase the chances of your brand or business being found online. It should therefore make sense to get started now on creating your business blog.

Increase your 'findability' online

Increase your ‘findability’ online

5. Creates content you can share on your social networks e.g. Facebook, Twitter, Pinterest, LinkedIn etc.
If you have social media pages for your business but don’t have a business blog; you will find that you have an issue finding content to share on your social media pages. Blog content is perfect for that purpose. As much as having your blog found on search is a great way of attracting your target audience, sharing your content on social media is also as effective. It’s a great way of sharing new or previous content that your fans and followers may not be aware of. This will also help you be able to engage with your brand followers and get feedback on more information they might want or on the provided content. It also ensures that the more you post on your blog, the more content you will have to share on your social media pages.

Create content you'll share on social media

Create content you’ll share on social media

Those are a few of the top most important reasons you should create a blog for your small business in Kenya. They should be enough to convince you to create that blog as soon as possible if you don’t have one.
If you have more to share on small business blogging especially in Kenya, feel free to comment below.

If you found this post to be helpful, please share below so it can be helpful to someone else, spread the love ^_^