4 Effective Ways to Ensure You Post on Your Business Blog Consistently

If you are a small business owner who uses inbound marketing in their marketing strategy, you know how important it is to have a business blog. However; at the same time, it can be hard to post on the blog consistently. As a start up entrepreneur, you may have so many responsibilities that you may neglect some important tasks such as blogging.
I used to feel overwhelmed with the amount of tasks I had to accomplish, especially since I write for two blogs. At one point, one blog was suffering since I could only manage to post for one blog and then I would find that I don’t have enough time to post on the other one. I realized that I had to find ways of posting on both blogs consistently and effectively or decide to shut one down and concentrate on the one I could manage. Since I didn’t want to give up any of them (I love sharing information about baking on my Bakery blog and I love sharing about business as well ^_^), I decided to find ways to solve my problem. I want to share four ways that I guarantee have helped me manage to post consistently on my blogs and still manage to run a small bakery business as well. I hope they help you out as well.

Amari Bakery Blog - a business blog is very important

Amari Bakery Blog – a business blog is very important

1. Create a content calendar for your blog every month
The same way you create a calendar of daily and monthly tasks to complete in your business or personal life; you can apply the same for all your social media and blogging activities. This is also very effective since you get a big picture of your blog posts for the month and therefore; you are able to create goals for the month for your inbound marketing strategies, come up with topics for your blog for the month and prepare to write them. I have found it’s best to create your monthly content calendar a week before the beginning of the month you’re planning for. Allocate at least two hours of your time to sit down and plan your blog. State your goals for the upcoming month for both social media pages and the blog, and then brainstorm on the post topics you will be writing about. Take it another step further, write bulletin points for your topics, and come up with a suitable headline for your blog post. Using your calendar, schedule the days when you’ll post each of the posts – at least twice a week or more. If you have extra time (or you can allocate another two hours the next day), write your blog posts out, ready for posting. At least get enough posts for two weeks ready to go, so that you’re always ahead of the game.

Have a content calendar to plan your posts (Image: amazon)

Have a content calendar to plan your posts (Image: amazon)

2. Create reminders on your phone calendar or daily planner about the blog posts
You might have your calendar well planned and even written out, but you’ll find that maybe you got busy and forgot to post on your blog. Since entrepreneurs can have very hectic days, it’s best to schedule alarms that will remind you to post the blog on a specific day and time. If you’re often online at specific times daily, like during the morning hours (maybe between 5 a.m. to 10 a.m.), make sure you schedule a reminder for that time so as not to forget. That way, you’ll just take five minutes to post on your blog and move on to other tasks. I have found it quite effective to set reminders, they work.

Set reminders for when you'll post on your blog

Set reminders for when you’ll post on your blog

3. Choose one person to hold you accountable
You may plan your calendar and posts very well, but find that you are so busy that you’re not able to post on your business blog. You might even postpone your posts every time telling yourself that you’re too tired, you’ll post tomorrow – tomorrow never actually comes. I know how it feels like; trust me I’ve been there. I found that when I asked someone to hold me accountable, I was making sure to post weekly without fail. The person who holds me accountable is my sister (even to this day), she’s my business partner and she blogs as well; therefore I found that she was up to the task. If a week goes by and she doesn’t see more than one post on a blog, she asks me what’s happening. You should make sure you do the same; find one person who you either work with, or live with; maybe your significant other or any family member who fits the bill. This will motivate you to post weekly for sure.

4. Make sure you write down monthly marketing goals to achieve for your business
If you don’t do this for your business, you should start doing it. Some entrepreneurs write down monthly goals they want to achieve for their businesses in respect to sales or income. You should also write down marketing goals, they are just as important. This is because effective marketing leads to sales in your business, therefore; if you make effective marketing goals and achieve them, your sales will increase. It also comes in handy if you don’t achieve your monthly goals since you will be able to sit down and find out where the problem lies and solve it before it grows into a crisis. This is one way to prevent closing your business if it’s suffering and finding a way out or a solution. I can personally attest to this method having almost closed my business, but I re-strategized and found a solution before having to close my bakery. When you have clear marketing goals every month, you realize that you have to post on your blog and social media pages to assist you in reaching your sales goals. Therefore, when you see your reminder to post on your blog, you are more likely to do it since it ties to your sales goals and with that, achieving success.

Write down your marketing goals

Write down your marketing goals

Those are a few effective ways that I’ve found to assist me in posting on my blog consistently. Do you have any other ways you would like to share?
Please feel free to do so below.

Remember keep on the hustle, keep grinding and you’ll get there for sure ^_^

3 Helpful Tips on Saving Money as a Start-Up Entrepreneur in Kenya

The first few year as a start-up entrepreneur are the toughest, not only have I heard this advice from many successful entrepreneurs in Kenya and read it from international entrepreneurs; I have experienced it (and continue to ^_^). Most successful entrepreneurs actually state that the first three to six years are the toughest for any new start-up venture and the entrepreneur behind it. I call them the ‘make it or break it’ years, that’s the time when you are constantly under pressure, stress and many other challenges; both financial and personal. These years not only test your true character but your strength and endurance through very tough challenges and failures that you face. One major challenge that most start-up entrepreneurs face is financial; in both aspects of your personal life and your business. For your personal life; it’s very important to find ways of reducing your expenses to a bare minimum because they can interfere with your business cash flow, especially if that is where you get your money from. I have started up a business twice; I failed the first time I tried for one year and personal finances played a major role in that failure. This time around I have been going for two years and I am applying the lessons I learned from the first time around on saving money as much as I can. There are numerous ways of making sure you save money, but I want to share three easy and very helpful tips of doing so that will guarantee the safety of your business cash flow for the first two years.

1. Reduce all your personal expenses and eliminate all unnecessary ones
If you wish to be successful, you have to be disciplined and start having great control of your spending habits. If you were employed before you became a start-up entrepreneur, such as I was; it can be a great challenge to change your spending habits, however, it is necessary for your success. Reduce any personal expenses such as eating out, going for nights out with your friends, impulsive retail purchases, over-spending on personal items or expenses such as personal phone calls, if you rent your apartment or house – find a more economical, budget-friendly place to stay. You should actually eliminate any expense you feel you can do without or that is a luxury. If you can run your business from home; do that. I moved back home with my mum since there was space to build a bakery workshop in the compound and at the time, the bakery was delivery based, it can run from home to start. Make sure you have very few personal expenses that will need cash; this will stop you from dipping into the business cash flow to fund personal matters.

Reduce your personal costs

Reduce your personal costs

2. Buy in Bulk
This applies to both your personal and business aspects. Most products or services that are offered in bulk are usually at a lower rate than the ones that don’t. Examples are phone credit (distributors of phone credit sell to shops at wholesale prices for larger amounts, you can do the same as well) and internet bundles (or if you can manage the expense and your area permits it – sign up for monthly internet service e.g. from Zuku or Faiba). If your phone usage is quite high per month, you can also sign up for post paid service; all major phone service providers have post paid bundles and plans – you can even try the business bundles if your phone credit and internet usage is very high. Do the same for your business stock; production, print material (e.g. business cards and brochures), packaging materials and any other purchases you make often. This can apply even to your personal purchases such as toothpaste, deodorant, soap, etc. Visit your local wholesale shop and you will be surprised at how you can save bu buying in bulk.

Buy phone credit in bulk (Image: kateskikapu.com)

Buy phone credit in bulk (Image: kateskikapu.com)

3. Negotiate deals and discounts with vendors or suppliers
If you make purchases often from specific vendors e.g. print material, production ingredients, etc; you can negotiate certain discounts or deals with that supplier. If you have built a relationship with the vendor; you can discuss different ways in which he/she can discount your purchases because of your loyal service. If you have a supplier who is also a customer as well; you can also discuss a way to trade between the two businesses. Make sure all the details are discussed and if necessary written down, both businesses can benefit from trading items and saving costs in the respective businesses as well.

Get discounts on purchases (Image: juniorwatch.com)

Get discounts on purchases (Image: juniorwatch.com)

Those are just a few simple and highly effective ways of saving money as a start-up entrepreneur in Kenya. If you are an entrepreneur who would like to suggest any other ways you have found to save money in your life, please feel free to comment below and share.

Remember to work hard, keep the faith, be strong and work smart!

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4 Reasons Why You Should Select A Target Market For Your Business

Before you start a business, you should write a business plan. A part of the business plan includes selecting a target market for your product or service. I have recently noticed that a lot of small business owners in Kenya, especially the youth, don’t have business plans. A lot of them don’t even have or really know who their target market consists of. Today I will state a few reasons why any business person in Kenya should select a target market or audience. By selecting a target market you are able to work on giving the best service or product quality to your customers and save money spent on advertising to the wrong people. Selecting a target market has helped me in my business especially when my marketing budget is very small or sometimes, almost non-existent.

1. You cannot satisfy everyone out there, it’s not possible
As much as a business owner, you would like to sell to everyone, you can’t. People are different and they have different habits, likes, dislikes etc. Therefore, the most logical thing is to find out what problem you are solving in your business, and then identify what kind of people are looking to solve the same problems in their lives and sell them your product or service. When you do that, you are able to create a marketing strategy that appeals and attracts your target market/audience. Which means you are in turn able to engage with them and make a sale.

Select a target customer

Select a target customer

2. To create marketing that appeals to your customers
These days the majority of business owners have discovered that they have to attract potential customers by providing helpful content and engaging with them. This is called inbound marketing. In order for inbound marketing to be effective, you have to create marketing that will attract your target audience – marketing that they will love. To create content that your audience will love, you have to know some characteristics about them. When you do, you will be able to create content that will help them in their lives, content that will appeal to them emotionally and lead them to engage with your business or brand. For any of that to be effective, you have to know your target and their likes and dislikes.

Create loveable marketing!

Create loveable marketing!

3. You will create a marketing strategy that is within your budget
If you are a small business or want to start a small business, your marketing budget will be smaller to start with. You should make sure you allocate money to your marketing budget; no matter how little it is to start with. You can then gradually work on creating a larger budget because marketing will always be very important for your business’ success. When you identify who your target market is, you are able to concentrate your marketing in the correct mediums that your audience uses. This saves you money and time that you may have spent on the wrong mediums or numerous ways of trying to attract anyone out there.

Stay within your marketing budget

Stay within your marketing budget

4. You will improve your product and/or service and therefore better serve your customers
By targeting a specific market, you are able to create a better product and service for your customers. As you engage with your target market, you will gain better insight on their needs and improve your product or service to fit them. You can also be able to create other products or supporting services to continue serving your customers. This will also open up another revenue stream for your business which is a good thing in the long run.

If you have a small business, especially in Kenya and you have not selected or identified your target market. I urge you to please sit down and figure it out today. It is imperative for your business’ success and in order for you to have happy, satisfied customers as well. If you have any questions on the topic please let me know.

These are just a few reasons why you should select a target market, if you have some other helpful reasons that you have discovered in your small business experience – please feel free to share below.