4 Effective Ways to Ensure You Post on Your Business Blog Consistently

If you are a small business owner who uses inbound marketing in their marketing strategy, you know how important it is to have a business blog. However; at the same time, it can be hard to post on the blog consistently. As a start up entrepreneur, you may have so many responsibilities that you may neglect some important tasks such as blogging.
I used to feel overwhelmed with the amount of tasks I had to accomplish, especially since I write for two blogs. At one point, one blog was suffering since I could only manage to post for one blog and then I would find that I don’t have enough time to post on the other one. I realized that I had to find ways of posting on both blogs consistently and effectively or decide to shut one down and concentrate on the one I could manage. Since I didn’t want to give up any of them (I love sharing information about baking on my Bakery blog and I love sharing about business as well ^_^), I decided to find ways to solve my problem. I want to share four ways that I guarantee have helped me manage to post consistently on my blogs and still manage to run a small bakery business as well. I hope they help you out as well.

Amari Bakery Blog - a business blog is very important

Amari Bakery Blog – a business blog is very important

1. Create a content calendar for your blog every month
The same way you create a calendar of daily and monthly tasks to complete in your business or personal life; you can apply the same for all your social media and blogging activities. This is also very effective since you get a big picture of your blog posts for the month and therefore; you are able to create goals for the month for your inbound marketing strategies, come up with topics for your blog for the month and prepare to write them. I have found it’s best to create your monthly content calendar a week before the beginning of the month you’re planning for. Allocate at least two hours of your time to sit down and plan your blog. State your goals for the upcoming month for both social media pages and the blog, and then brainstorm on the post topics you will be writing about. Take it another step further, write bulletin points for your topics, and come up with a suitable headline for your blog post. Using your calendar, schedule the days when you’ll post each of the posts – at least twice a week or more. If you have extra time (or you can allocate another two hours the next day), write your blog posts out, ready for posting. At least get enough posts for two weeks ready to go, so that you’re always ahead of the game.

Have a content calendar to plan your posts (Image: amazon)

Have a content calendar to plan your posts (Image: amazon)

2. Create reminders on your phone calendar or daily planner about the blog posts
You might have your calendar well planned and even written out, but you’ll find that maybe you got busy and forgot to post on your blog. Since entrepreneurs can have very hectic days, it’s best to schedule alarms that will remind you to post the blog on a specific day and time. If you’re often online at specific times daily, like during the morning hours (maybe between 5 a.m. to 10 a.m.), make sure you schedule a reminder for that time so as not to forget. That way, you’ll just take five minutes to post on your blog and move on to other tasks. I have found it quite effective to set reminders, they work.

Set reminders for when you'll post on your blog

Set reminders for when you’ll post on your blog

3. Choose one person to hold you accountable
You may plan your calendar and posts very well, but find that you are so busy that you’re not able to post on your business blog. You might even postpone your posts every time telling yourself that you’re too tired, you’ll post tomorrow – tomorrow never actually comes. I know how it feels like; trust me I’ve been there. I found that when I asked someone to hold me accountable, I was making sure to post weekly without fail. The person who holds me accountable is my sister (even to this day), she’s my business partner and she blogs as well; therefore I found that she was up to the task. If a week goes by and she doesn’t see more than one post on a blog, she asks me what’s happening. You should make sure you do the same; find one person who you either work with, or live with; maybe your significant other or any family member who fits the bill. This will motivate you to post weekly for sure.

4. Make sure you write down monthly marketing goals to achieve for your business
If you don’t do this for your business, you should start doing it. Some entrepreneurs write down monthly goals they want to achieve for their businesses in respect to sales or income. You should also write down marketing goals, they are just as important. This is because effective marketing leads to sales in your business, therefore; if you make effective marketing goals and achieve them, your sales will increase. It also comes in handy if you don’t achieve your monthly goals since you will be able to sit down and find out where the problem lies and solve it before it grows into a crisis. This is one way to prevent closing your business if it’s suffering and finding a way out or a solution. I can personally attest to this method having almost closed my business, but I re-strategized and found a solution before having to close my bakery. When you have clear marketing goals every month, you realize that you have to post on your blog and social media pages to assist you in reaching your sales goals. Therefore, when you see your reminder to post on your blog, you are more likely to do it since it ties to your sales goals and with that, achieving success.

Write down your marketing goals

Write down your marketing goals

Those are a few effective ways that I’ve found to assist me in posting on my blog consistently. Do you have any other ways you would like to share?
Please feel free to do so below.

Remember keep on the hustle, keep grinding and you’ll get there for sure ^_^

How to Market your small business in Kenya on a small budget

When starting or running a small business in Kenya, one of the major challenges that youth entrepreneurs face is marketing their products and services.

And we all know that marketing is an essential part of a small business because if you can’t market your product or service then nobody will know you are selling it and therefore sales are not possible.Image

That is one of the challenges that I had to face, and still face, when starting a home-based online bakery, how to market my business (and with a small budget no less). So I will share some tips I have learned on marketing a small business in Kenya and I hope that it will help you in marketing your small business as well.

  1. Inbound Marketing

    A basic and very easy explanation for inbound marketing is measurable permission based marketing, it’s mainly done online. There are different ways of inbound marketing such as:

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    Get a Facebook Page

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    Get a Twitter account

    Social Media: Using social media pages to share information and show case your products. Pages such as; Twitter, Pinterest & Facebook.

  • Blog: Blogging is also another way of sharing information with your followers. This will help your potential customer gain more information on your products and might become an actual future customer. You can use blogging platforms such as this one – wordpress or blogspot.

  • Website: It’s also necessary to get a website to display your products and services, state prices, pictures and descriptions. It’s a great place for your customers to get a picture of what your business offers, like an online store.

  • Online Ads: You can also use online paid ads to promote your products and services. You can use Facebook Ads or Google Ads to sell or promote your business products.

  • E-mail: Another form of inbound marketing is e-mail marketing. You can get people from your website to sign up to get e-mail newsletters weekly or monthly from your business. You can use this platform to inform them of any new products and services you offer, any information on events or other updates.

  1. Outbound Marketing

    Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience.

Outbound marketing examples: Tradeshows, TV commercials, radio commercials, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.). Outbound marketing is harder to track and less profitable than inbound marketing

  • Brochures/ Catalogues: You can design (or have someone design for you) and print brochures that have products, descriptions, prices and your business contacts. You can then distribute them to your friends, family members and any other prospective customers.

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    Get some professional business cards

    Business Cards: It is good to have business cards with you at all times for networking purposes or for potential customers. Make sure the business card has your business name, your name, contacts such as mobile phone number, e-mail, website and social media pages.

  1. Word of Mouth

    Another budget-friendly way of spreading the word about your business is word of mouth – literally. Just spreading the word about your business to people around you, your friends and family members, so they tell their friends, who tell their friends and families…and so on, you get where I’m going with this ^_^. You can tell people in your church, local groups, hang-outs or even your local pub etc.

  2. Trade Fairs/ Field Days

    You can get stands, paid or free depending on your industry, in business and/or industry trade fairs and in Agri-business; field days are a good place to display your products. Make sure you have brochures and business cards as well as products on display with labels to properly market your products and describe your services to potential customers. Just make sure you keep track of trade fairs being hosted in your area monthly to be well prepared.

  3. SWAG

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    Get T-shirts with your logo, business name & website

    This is a popular name for branding items with your business name such as: T-shirts, mugs, jackets, gift bags, hats/visors, pens, bags, umbrellas etc. You can give this to your customers, and you can also wear them yourself to promote your business. This however would be advisable to a business with a medium budget or if you can be able to do so at an economical price and if you ascertain that your business can handle the cost.

  4. Partner with another business 

    If possible, you can partner with another small business that offers a product or service that works with your product or service, or a business in your industry. An example would be a bakery owner partnering with a jam or peanut butter business owner. They can agree to promote each other’s businesses while selling to their customers.

These are just a few ways of marketing your small business on a small budget, I hope they are helpful to you and your small budget.

If you have any other suggestions on marketing your small business please feel free to share ^_^