As an entrepreneur, one makes goals that he/she would like to achieve in a certain period. It could be that you want to earn Kshs. 500,000 a month of passive income in five years or that you would like to own land and build a mansion in a certain area in Kenya.
Whatever your goal is, it requires certain steps and activities in order to be achieved. These goals that people make are the main reason why most become entrepreneurs. However, the journey of being an entrepreneur is not an easy one and sometimes one faces challenges that pull you down; financially and emotionally. This can make one de-motivated and that could spell trouble for any entrepreneur and his/her business ventures. If one is de-motivated, he/she does not work hard to achieve the goals set and it leads to failure. The obvious thing would be to ensure that you stay motivated, especially when dealing with tough challenges. There are many ways of staying motivated; here are five effective ways that I have found to keep me motivated as an entrepreneur, while going through the various challenges that I face.
- Reminding yourself why you decided to become an entrepreneur
Whether you are running a business as a lawyer, baker, writer, photographer or any other industry you may be in; you are bound to face challenges in your daily grind. These daily challenges could cause you to lose focus on your vision. It becomes a rote routine where you wake up, go to your business to work, face different challenges and go home at the end of the day even less motivated than the day before. These days pile up and two or three months down the line, you start doubting yourself and your business. When you realize that is your state of mind, you need to make sure you get out of that mind set. If you continue thinking that way, you will give up. You need to sit down and remember why you started the business in the first place. Read your business plan and the mission and vision you had for the business. Let it give you the drive you need to keep going. If it helps, write it down and stick it somewhere you can see it everyday. Remember your reason for choosing to become an entrepreneur daily to keep your motivation up. I have found that to be a truly effective way of staying motivated.
- Reminding yourself of the goals you wish to achieve
As I stated above, most people have certain goals they wish to achieve in a period of time they set for themselves. For most people; they wake up to go to work or their businesses in order to achieve these goals. If you find that you are discouraged or disillusioned, it’s good to go back to your list of goals. It could be one or two goals that simply state where you would like your life to be in five or ten years. Remind yourself that in order to achieve those goals, you need to take positive and successful steps in your everyday activities. As you make decisions daily in your business life, keep those goals in mind. These goals will motivate you to work harder and more passionately in order to achieve them.
- Reading inspirational and helpful e-books, blogs or books on successful entrepreneurs in your industry
Most successful entrepreneurs are usually very helpful individuals who like to share their journey as entrepreneurs, to success. Great examples are Richard Branson, Kim Kiyosaki, Jeff Koinange among many others. Most of these entrepreneurs share their advice, business tips and challenges faced through blogging, writing and publishing e-books and/or books. I find that reading from entrepreneurs in the industry my business is in, as well as reading about other female serial entrepreneurs, motivates me. Their insight and advice will motivate you to be a better entrepreneur and to keep going in your ventures as well.
- Working hard to be the best in your industry
If you’re a fiction writer and you have been writing for a while and publishing your books for some time. You then discover that there is a new fiction writer in your genre who has been publishing for some months and is gaining a lot of popularity. This information could de-motivate you and discourage you from continuing to write. This can happen to an entrepreneur in any industry, maybe if you are an online marketer or run an advertising agency. Instead of taking the situation in a negative way or feeling discouraged, you should work hard to do better in your business. It could be that the fiction writer has the same skill you have but is a better marketer, or has better book covers. It could be that the online marketer is using newer and more effective software to collect data and therefore market their client’s business more effectively. It could be that the marketing agency is using better visuals and more effective marketing methods. In whatever industry you do business in, you have to stay updated. Whether it’s on best practices, new methods of operation, marketing or human resource management – you have to stay informed. If there is a new kind of software or website that is helpful in your industry, you get it and learn how to use it to better your business. Instead of being de-motivated, work harder to be better. Keep experimenting, researching and trying new things. It makes you feel confident as an expert in your industry and that is good for your business as well.
- Don’t stop, just keep moving
Sometimes certain aspects or new projects in your business might fail. This is a blow to your confidence and often times, to your business financially. Some entrepreneurs can feel as if they don’t have a choice and may even close their businesses. When you’re in a situation that seems impossible, it’s best to just keep working. At this point, most people stop working on the business, they give up and tell themselves that they can’t continue anymore. I have found that constant progress is more effective. An example, such as loosing a few clients in your business should not drive you to close your business. You can decide to do a survey to find out from your clients why they chose to leave your business. You can then source for new clients with your new information. You can also decide to find a strategy in which you can get back your lost customers by offering incentives or discounts for them. The point here is not to give up and stop working. Just keep moving, keep working and find more efficient and positive ways to keep doing business
In whatever you’re doing how do you stay motivated? Feel free to share below.